How Roberto Santiago Built Manaira Shopping Mall Into a Destination Location

Roberto Santiago is a Brazilian entrepreneur who lives in the city of Joao Pessoa. He earned his university education at Pio X-Marist College as well as the University Center of Joao Pessoa which is where he earned his degree in Business Administration. As an entrepreneur, Roberto Santiago started a business where he designed and manufactured the cardboard cases that other businesses use to sell their products. He was very successful in this industry and built up a sizable net worth.

In order to further his career while bringing a new experience to his city, he bought a large amount of land in Joao Pessoa. He then built a mall on this land that he named Manaira Shopping Mall. The mall took two years to be built and was completed in 1989. The mall features not only retail and a food court but other entertainment and cultural options as well. Visit his profile page on

Roberto Santiago believes that the best way to run a mall is to continually offer customers new experiences and options. To this end, he has added onto the food court a few times since the mall opened. In addition to the usual mix of fast food and casual restaurants, the Manaira Mall now features upscale dining options after the latest expansion. These new higher-end restaurants include Capital Steakhouse and Espaco Gourmet which is a French restaurant.

For entertainment, Roberto Santiago opened the mall with a movie theater that has been upgraded over the years. The mall has one screen that can show movies in IMAX and all of the theaters have newer sound systems and video equipment. He also included a large arcade in Manaira which has many arcade machine options as well as a full bowling alley.

One of the biggest additions to Manaira occurred a few years ago when Roberto Santiago had Domus Hall built on the mall’s roof. This is a huge two-story structure that can hold up to 8,000 people at a time. The top floor is a concert hall that can be repurposed for other events such as conferences, weddings, theatrical productions, and art exhibits. Roberto Santiago had Domus Hall soundproofed and he added air-conditioning so that the space can be used year round. The bottom floor is for private events and includes cabins for smaller parties as well as bars.

Under Roberto Santiago’s leadership, Manaira Shopping Mall has developed into a regional attraction for not only retail shopping but for entertainment and cultural events. Many citizens in Joao Pessoa find reasons to visit the mall on a weekly if not sometimes daily basis. The mall has been a boon to the local economy as people spend a lot of money at the mall and it generates a lot of employment opportunities

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